The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Garry, an artificial intelligence-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of ...

Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed ...