What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 ...

It's no secret to digital marketers that SEO is critical to gaining online visibility. People regularly use search engines like Google to find the products they're looking for, and the higher the ...

Ever pick up a magazine, start flipping through to find something of interest, only to find yourself on the last page without having read anything? That usually happens to me in waiting room at my ...

Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. The ...

Many people think of out-of-home (OOH) advertising as billboards and street furniture. Although those are certainly available ad formats, OOH offers other options and plenty of opportunities for ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

Many organizations invest heavily in tracking and improving the customer journey to support customer satisfaction (CSAT) and Net Promoter Scores (NPS), but they still struggle to make a measurable ...

In 1994, Philips launched "EarthLight," an energy-efficient compact fluorescent light (CFL) bulb with a clumsy shape that was incompatible with most conventional lamps; it had a confusing package—and ...

Rock stars and fans. They go together like peanut butter and jelly. Batman and Robin. Lindsay Lohan and house arrest... Well, you get the idea. So why don't more companies have fans like rock stars?

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its ...

Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from ...