Measured media spending for the client was estimated at nearly $25 million in 2024, according to agency research firm ...

“In approving the Hearst Merger, DallasNews shareholders would be able to realize significant and immediate value for their ...

The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of ...

Aviation American Gin has teamed with Wrexham, a Welsh soccer team co-owned by actors Ryan Reynolds and Rob McElhenney. The ...

“The acquisition of Mesa Outdoor is a pivotal step in our continued growth strategy. San Francisco is a vital market with ...

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience ...

Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of ...

Several companion model prototypes could soon become available including a doctor, therapist, loyal friend, homework helper - ...

Subaru leans into a reputation for safety and dependability and has enjoyed strong sales growth in recent years.

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year over year; cable TV viewing is down 17% (22.2% share); broadcast TV losing 10% (18.4%).

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on its smart TVs and devices via the ...

The latest installment in the “Finish Your Diploma” campaign was created in collaboration with creative agency Emotion ...